Author(s): Michael O'Donnell
Told as a mixture of narrative and anecdotes, "Trade Me - the inside Story" pieces together the unlikely story of this maverick Kiwi company that changed the way that New Zealanders bought cars, houses and everything else, and became a New Zealand icon along the way. With unique access to data and historical material, O'Donnell has also brought together the numbers side of the story showing its growth figures each year and the weird and colourful collection of auctions along the way. This means as well as a rollicking good read about a bunch of young people taking on big business and winning, it's also full of serious observations of the principles and strategies that enabled this unlikely start-up to beat the likes of eBay and Yahoo. Featuring a foreword by Trade Me founder Sam Morgan and numerous interviews with all members of the original Trade me team, this is the first ever history of arguably New Zealand's most loved company, and has the added benefit of telling the story from the inside.