Author(s): Felicity Price
From hand-knitted socks to army uniforms, from lingerie to rugby jerseys to corporate uniforms, Lane Walker Rudkin has been clothing New Zealanders for over 100 years. Be it Jockey underwear or Canterbury outerwear, the LWR brands are familiar to all of us. Lane Walker Rudkin : 100 Years In The Making not only commemorates 100 years of the Lane Walker Rudkin enterprise but reflects the chequered history of New Zealand's business climate as well as changes in technology and fashion. It is the story of the Lanes, the Walkers and the Rudkins, the machinists on the factory floor, the famous sporting stars - such as Colin Meads, Don Clark, Chris Cairns and Jonah Lomu - who have worn the Canterbury brand jersey with pride, and the sporting models - like Zinzan Brook, Paul McDonald and Rachel Hunter - who have stripped down to their underwear to flaunt the latest Jockey or Liberty style.
Felicity Price has written for the Press, North and South, Radio New Zealand news and Television New Zealand. She runs a public relations business with her husband and has an MA (Hons) in English. She is the author of three published works of historical fiction, and is the author of the official biography Dare to Dream: The John Britten Story. She also co-authored the company history of the dairy company at Clandeboye, South Canterbury.
Introduction; 1 The Lane Walker Rudkin Dynasty is Founded; 2 1930 to 1945 Surviving the Depression and the war; 3 1945 to 1964 The golden years; 4 1964 to 1978 Firm but fair - the Noel Rudkin years; 5 LWR split into six divisions; 6 Expansion in the 1960s and 1970s Winds of change; 7 1978 to 1987 Entrepreneurial excess; 8 1990 to 1999 The Brierley years; 9 Canterbury: The Story of a Brand; 10 2001 onwards Family Ownership Again LWR Today