A Bloke for All Seasons: The Peter Yealands Story

Author(s): Tom Percy

Nelson, Marlborough & Tasman | Secondhand

A true maverick, Peter Yealands is a Marlborough legend and national figure of prominence in both the aquaculture and viticulture industries. He received the first marine farming license and he and his family were pioneers in the New Zealand mussel farming industry. Though a regular but reluctant name on the national rich list, many aspects of his business career represent archetypal 'David and Goliath' scenarios. His David to Jim Delegat's Goliath was the Oyster Bay takeover story; a full-fledged battle between Peter Yealands and the Delegats Group both vying for control of the Oyster Bay Vineyard - a successful brand but a puzzlingly unprofitable company. Yealands now owns the largest privately owned vineyard in New Zealand. And if that wasn't enough he then built the world's most ecologically advanced winery devoted to the concept of 100% sustainability. With such innovations as plastic bottles and Babydoll sheep to graze the vineyards, he has never let conformity stand in the way of innovation. Throughout it all he has maintained a consistent indifference to critics, an expansive and creative imagination and an unwavering dedication to hard work. The embodiment of Kiwi know-how and No. 8 wire ingenuity, and now an internationally regarded proponent of practical ands.


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Product Information

Tom H. Percy was born, raised and lived in Toronto, Canada, until he emigrated to New Zealand in 2003. He has spent over forty years writing in various genres including song-writing, business writing, sub-editing, website content and feature writing. Since shifting to Marlborough in 2006, he has contributed many articles and features to the Marlborough Express, and also does freelance writing for other Marlborough businesses. The idea for this book sprung from the PANPA award-winning Marlborough Express feature for the opening of Yealands Estate Winery in 2008. This is the author's first book.

General Fields

  • : 9781927167021
  • : Wily Publications
  • : Wily Publications
  • : October 2011
  • : 234x153mm
  • : New Zealand
  • : October 2011
  • : books

Special Fields

  • : Colur and black and white photographs
  • : Tom Percy
  • : Paperback
  • : 192